I have not updated my blog in forever. I apologize to those who used to visit it quite frequently. I am currently rebuilding it would like to have the new version up next month (July 2008) with lots of fresh content.

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Technicare Website Redesign

Posted On: November 27th, 2007 | Published Under: Web Development | Comments Off

I love the opportunity to take a poor web design and completely rebuild it from scratch. Every now and then I run across a local company who has a poorly designed website and I feel strongly enough about helping them that I’ll actually call the owner.

Telling the owner of a small business that their website is terrible may seem like a bad marketing approach, but it has always worked for me.

In the end, I picked up Technicare out of Powell, Ohio as a client to rebuild their cleaning companies website.

The old site was this unspeakable disaster of pre-2000 web design techniques and horrible search engine optimization. Anyone visiting in a browser other then IE was stuck on one page of the website as the only navigation was a non-compliant javascript drop down.

It was no surprise that after doing an SEO evaluation that certain pages of valuable content had never even been indexed by the major engines. Even more so the number of relevant links was quite low for such an outstanding local business, which I assume had to do with the fact that the website looked unprofessional.

Our comprehensive redesign included a custom built CMS, full on site SEO optimization, off site optimization and link building, plus a featured services rotation script.

In the end the new site showcases their great product lines like window cleaning, carpet cleaning, and gutter cleaning much more professionally.

The final site also incorporates their newest company division in Louisville as well as Columbus.

The final web design has been accepted and showcased at dozens of the top CSS award and gallery websites. It was great working with the team over at Technicare and I recommend their mobile auto detailing service to anyone (they did a great job on my car).Baikalguide keyword ultracet
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One of my clients, DebtHelp.com, has recently been featured in a press release that can be found on many of the top financial websites on the web. The press release details have they were able to increase ROI and conversion rates by installing a EV SSL Certificate on their website.

The EV SSL Certificate is a special extended validation security certificate that turns the address bar of your web browser green when you visit a secure page on a participating website. When your address bar turns green you can be assured that the website you are visiting is A. secure, B. a real company, C. most likely a safe place to enter private information.

However, this service is not like the BBB and should not be used as the sole deciding factor on whether or not to trust a website company. You should always research the companies you choose to do business with online before sending them private sensitive information about yourself.

To read more about how I helped DebtHelp.com install and track the results of the Verisign EV SSL Certificates, view the press release.

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There will not be a repeat of the previous dot-com bubble burst any time in the next few years, no matter what internet pundits like John Dvorak have to say.

Articles like John’s are written for those who know the internet only as “that thing where I check my email”. Personally, I rely on PC Magazine for my cutting edge internet news as much as I rely on Good Housekeeping for my cutting edge internet news. His “brave” attempt to go against the mainstream and warn us poor common folk of our pending doom has so many flaws and baseless claims, that John’s motives are obvious.

First off, I would like to clearly state I agree with his description of the dot-com bubble burst and the reasons behind it. E-commerce delusions and fear of the destruction of the brick-and-mortar commerce fueled insane valuations of companies. Real revenue never came, people panicked, stock was sold by the billions and the bubble collapsed. However John, spending half of your article explaining this in a way so that it paints you as the all knowing oracle to suck us into the beginning of your flaccid argument is pathetic.

Profound statements like, “And since this moment in time is only the beginning of the cycle, the best nuttiness has yet to emerge.” and “current bubble, already called Bubble 2.0 to mock the Web 2.0 moniker, is harder to pin down insofar as a primary destructive theme is concerned.” show me one thing: You have no clue what is going to happen, so why are you grabbing the red phone and screaming for total panic?

You claim that social networking and video social networking will be the end of the current internet as we know it. Youtube, Facebook and MySpace are plummeting the internet into the next dark age according to your article. The cold dark internet void of social interaction online has finally been filled by social networking sites and the hundreds of millions of people who use them worldwide. Your reaction to this, “This scene is totally out of control and will contribute to the collapse for sure.”.

I’m sorry, I don’t think I understand your evidence here. 100 million + people use social networks each month and you claim these companies should not be invested in and should not be purchased as premium prices? So I guess I should sell off my alternative fuel stocks and my other stocks in emerging markets that I own. Why would anyone ever place value in companies paving the future, when there is money to be made posting outrageous editorials about the looming doomsday?

Beyond that I’m not even going to address the next five points you used as evidence. Each one is more baseless then the previous and they only show one clear piece of evidence; you have no clue what you are talking about.

So here is the evidence to back up my statements.

1. We have switched from an IPO frenzy and VC funding free for all to a very prude and stable investing landscape. Being involved directly in the VC market I can tell you from an insiders perspective several things that have changed dramatically from the VC funding of 1999-2000. VC funding is now 90% how much real revenue can be recognized and 10% how much potential does this idea have to be revolutionary. Back in 2000 it was the exact opposite. All you had to do was say, “I have a super kick ass idea that will change the world forever, and maybe I can make it profitable somehow!” and you would get $5,000,000 on the spot. Now days, unless you have existing revenue or tremendous traffic levels, a rock solid staff, an even more rock solid idea, and are willing to give away 60-80% of your company to the VC, good luck getting a foot in the door.

2. There are exceptions to this, and these seem to be the only ones you are focusing on. Congratulations John, you can read that Youtube was purchased for 1.775 billion. Of course what you apparently fail to realize is that this transaction along with so many other big ones similar to it, were purchases. There is a light year’s worth of space between investing tens of millions into a pet food online store IPO and a company purchasing a startup to fill a need. So many of the big buy outs, if not the strong majority of them, are based on a company’s trying to find a startup that is building a product that fits in there product/service line perfectly.

When you have a gap in your product line and you find a small company that has already built the product you are looking for, guess what, you will probably pay a premium price to get what you want. Rupert Murdoch needed a dedicated financial news resource to launch his upcoming TV channel, so he pays $30 per share over market to buy the Dow Jones. It will cost him billions, but it fills a need quickly and sufficiently.

It boils down to one simple fact. The internet moves fast, companies need to fill product/service line gaps quickly, and they are not willing to wait 2 years to develop a filler. So they shop the market, find the ideal solution, and pay a premium higher then market value price for the startup. Problem solved.

3. The internet is one of the keys to future innovation. Of course this sounds cliche and to be honest, it is. However, the evidence is there that the communication, connectivity, and the global market place have changed since the internet’s debut. Sure, it wasn’t drastic like everyone initially thought, but the changes are evident in our daily lives. I don’t go to book stores anymore, I haven’t bought a CD in 5 years, I don’t read a paper newspaper anymore, and I communicate faster and manage contacts better all due directly to the internet. It has change my life and the way I do business, so investing in its future products and services seems like a fantastic idea to me.

You seem to be against investment, against high valuations, and against people having an optimistic outlook about the future of the internet. To me, it’s ludicrous to back off the internet to prepare for this mythical collapse you predict.

The internet economy is not going to collapse again. However, you will see a large dip in online revenues coming up. John is trying to pass off the pending housing sector collapse and its eventual effect on the retail sector as the future collapse of the bubble. He wants you to believe that because of the upcoming 10-15% correction in the US economy and stock market due to the housing bubble bursting, that the drop in online revenues will be completely separate from this and due to a bursting web 2.0 bubble instead.

The truth is, yes there will be reduction in revenues online as advertising slips due to lowered consumer spending. However, to attempt to terrify the internet community with prophecies of a grand collapse and cross your fingers that they won’t realize it will be the US economy as a whole instead is deplorable.

So watch for John to yell and dance on every mountain top, like a 10 yr old girl at her first cheerleading camp, that the internet economy slumped and the bubble burst and he was the Nostradamus who said it was coming.

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While surfing the IHT (International Herald Tribune) I noticed that every article had a listen to article function. At first I ignored it thinking that I could read faster than it could speak. After 10 minutes I caved in and tried it out and now I must say, I am hooked.

Example

In the day in age that book sales are stagnating and declining, and sales of books on tape continue to rise, is this new feature surprising? Would you rather read a 1200 word, 3 page, New York Times article or sit back, relax, and have a pleasant voice read the article to you?

Now that I look back over the progression and growth of online news, I can’t believe it has taken this long to come up with such an obvious feature. Sure, screen readers have existed for quite a while, but these are primarily a tool for the blind or vision impaired.

The advantages of this concept are that it is found directly in the article, plays using a simple flash player, and is available on demand without any extra effort from the user. No programs, no fuss. With the advancement of these voice bots in their ability to read more naturally, it isn’t painful anymore to sit and listen to them speak. Its actually relatively normal in pitch, speed, and pronunciation.

I would have to say that of all the sites I visit, the article tools found on IHT are some of the most intelligent and helpful anywhere. Translation, 3 col layout, text size, and sharing links in one simple, easy to find, and fast configuration.

I would not be surprised if more news sites start picking up on this technology.

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Spam Filters The Fuel Behind Cyber Extortion

Posted On: April 25th, 2007 | Published Under: Web Development | 1 Comment »

The internet has been a calm anonymous place to relax and work. I know when I hop on I’m not going to get kicked in the face or have my car stolen. Outside of common scams, sex crimes, and investor fraud; the internet has not experienced traditional baseball bat to the knees style crime.

Those days are over.

With possibly tens of millions computers under the “control” of a large group of underground coders, SPAM email has been their longtime activity of choice. In the process it has netted them tens of millions of dollars and caused billions of dollars in damage.

What happens though when email services like Gmail become more popular and their spam filters become more intelligent because of it?

What happens when Yahoo fully implements DomainKeys and knocks out 50-60% of all SPAM immediately for its users?

What happens when filters, toolbars, and general knowledge of SPAM email products and websites become more widely distributed to the internet user masses?

Lastly, now that CAN-SPAM laws make it just as illegal to send SPAM emails as it is to extort money out of people and carries similar prison sentences, whats holding back the SPAM networks from DOS attacks?

Welcome to the new world of hostage websites.

Using DOS (denial of service) attacks bot network controllers are able to literally cut off all traffic to a server, thus preventing anyone from accessing the website. In return for releasing your site from their clutches they will normally extort $10-15,000 out of you. Of course this doesn’t insure that the hacker actually releases his control over your site, it simply means he/she leaves you alone until another day.

The money in the SPAM industry is going down slowly due to saturation and over-exposure to the same products again and again. The cash found in extortion however appears to be going up due to the increased number of DoS attacks on small and medium businesses. With that said, I can’t be the only person who doesn’t see what is going to happen next.

Some of these bot networks are so large and spread out, blocking them or protecting against them is literally impossible for any site who can’t afford a network of servers. Some previous Distrbuted DoS attacks have produced over 600,000 pages per second of traffic. Unless your website is spread across 50 servers with Gigabit connections, 10 Cisco routers, and connected into its own dedicated OC24 connection, your site is dead in the water.

These attacks can last as long as the bot network owner wants. He can sit back, relax, drink some Starbucks, and come back in a week to check his Inbox for your Western Union wire transfer.

Only sites like Google, Yahoo, Amazon, and other top tier websites are actually safe. There isn’t a bot network on the planet that can take down Google due to the fact that they are spread across tens of thousands of servers worldwide with dozens of DNS fail over triggers ready to go at any second to another set of thousands of servers. Not to mention many of them own or rent their own fiber and their data centers have at least OC48 connections.

The extortion will be aimed at smaller companies, mom and pop online stores, and media serving companies. Where ever the impact will be felt the greatest and impact these business owner’s bottom line the most, you will find these DOS attackers waiting in the dark.

These bot networks will continue to grow, their power becomes greater each week, and they will soon start to target sites in the US and abroad more often.  As for solutions to this issue, CERT and many other organizations are trying their best to cope. You have to ask though:

How do you stop these bot networks when you the reader (among tens of millions of others) may be on of the infected computers?

I would love to hear some comments about this. *Also, I’m not trying to point out the existance of DOS attack bot networks, they have existed for a long time. I’m trying to point out that, once spam is no longer a valuable revenue stream, extortion will grow exponentially. *

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