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Technicare Website Redesign

Posted On: November 27th, 2007 | Published Under: Web Development

I love the opportunity to take a poor web design and completely rebuild it from scratch. Every now and then I run across a local company who has a poorly designed website and I feel strongly enough about helping them that I’ll actually call the owner.

Telling the owner of a small business that their website is terrible may seem like a bad marketing approach, but it has always worked for me.

In the end, I picked up Technicare out of Powell, Ohio as a client to rebuild their cleaning companies website.

The old site was this unspeakable disaster of pre-2000 web design techniques and horrible search engine optimization. Anyone visiting in a browser other then IE was stuck on one page of the website as the only navigation was a non-compliant javascript drop down.

It was no surprise that after doing an SEO evaluation that certain pages of valuable content had never even been indexed by the major engines. Even more so the number of relevant links was quite low for such an outstanding local business, which I assume had to do with the fact that the website looked unprofessional.

Our comprehensive redesign included a custom built CMS, full on site SEO optimization, off site optimization and link building, plus a featured services rotation script.

In the end the new site showcases their great product lines like window cleaning, carpet cleaning, and gutter cleaning much more professionally.

The final site also incorporates their newest company division in Louisville as well as Columbus.

The final web design has been accepted and showcased at dozens of the top CSS award and gallery websites. It was great working with the team over at Technicare and I recommend their mobile auto detailing service to anyone (they did a great job on my car).

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