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Leadz University: A New Approach to Marketing Insurance Leads

Posted On: October 24th, 2007 | Published Under: Search Marketing

Taking an old product in an old market and trying to put a new twist on it can be quite a challenge. Any older established company with a national brand has faced this dilemma time after time. Sometimes it’s to protect trademarks and patents, and other times it’s to boost sales. Whatever the reason, it can be an exciting process to build a new image for an old product.

When I was assigned to come up with a new concept for the insurance lead market, I thought what could possibly be exciting about insurance leads? What could you do that hasn’t been done? The insurance industry buys millions of leads a month and the growth in this sector is only increasing every year. Why change anything since it appears that demand is high?

Then I started looking around at the stale environment of the insurance world. Insurance is boring. Everyone inside and outside of the industry knows this. However, I felt like this was more of a product of expectation and not indicative of the potential social community and marketing aspects that I see potential for.

This is an industry screaming for a sense of community. The top agencies rely on other agents to send referrals, bounce clients off each other, and for marketing, operations, and technical help agents tend to turn to other agents. So then why is there no common social community and learning place for agents online? Where is this sense of community that apparently only exists outside of the internet?

My idea for bringing a little social interaction and community to the insurance market and insurance leads: Leadz University. Leadz University is a place where agents can come and interact with other agents, exchange tips and marketing advice, talk about agency operations, and generally help each other out. Every agent is given the opportunity to write articles and submit them to be published on Leadz University. In exchange for providing the site with content, agents will receive a credit of up to $50 for free insurance leads provided by InsuranceLeadz.com.

This makes InsuranceLeadz.com the only insurance lead provider to offer free leads for writing articles. This unique competitive advantage gives InsuranceLeadz.com and a huge leg up on the competition in this arena. Over the next few months we will see how this idea pans out and I will be proven completely wrong or hopefully, held up as a marketing guru :)

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